Gerald Zaltman

No biography available.

Works (14)

Cover of How Customers Think

How Customers Think

Cover of Innovations & organizations

Innovations & organizations

Cover of Strategies for planned change

Strategies for planned change

Cover of Management principles for nonprofit agencies and organizations

Management principles for nonprofit agencies and organizations

Cover of Marketing metaphoria

Marketing metaphoria

Cover of Organizational buying behavior

Organizational buying behavior

Cover of Creating social change

Creating social change

Cover of Consumer behavior

Consumer behavior

Cover of Metatheory and consumer research

Metatheory and consumer research

Cover of Marketing research

Marketing research

Cover of Readings in Consumer Behavior

Readings in Consumer Behavior

Cover of Marketing scientific and technical information

Marketing scientific and technical information

Cover of Dynamic educational change

Dynamic educational change

Cover of Processes and phenomena of social change

Processes and phenomena of social change