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Vinony

David A. Aaker

No biography available.

Works (19)

Cover of Managing brand equity
Managing brand equity
1991
Cover of Strategic market management
Strategic market management
1984
Cover of Building Strong Brands
Building Strong Brands
1996
Cover of Brand leadership
Brand leadership
Cover of Advertising management
Advertising management
1975
Cover of Marketing research
Marketing research
1980
Cover of Developing business strategies
Developing business strategies
1984
Cover of Strategic Market Management (Strategic Market Managment)
Strategic Market Management (Strategic Market Managment)
March 26, 2004
Cover of Brand Portfolio Strategy
Brand Portfolio Strategy
March 30, 2004
Cover of Consumerism: search for the consumer interest
Consumerism: search for the consumer interest
1971
Cover of Essentials of marketing research
Essentials of marketing research
1999
Cover of Consumerism
Consumerism
March 1971
Cover of Brand Leadership
Brand Leadership
June 30, 2002
Cover of Brand relevance
Brand relevance
Cover of Multivariate analysis in marketing
Multivariate analysis in marketing
1971
Cover of Advertising management
Advertising management
Cover of Advertising management
Advertising management
Cover of Consumerism
Consumerism
Cover of From Fargo to the World of Brands
From Fargo to the World of Brands