Nigel Piercy
No biography available.
Works (14)
Strategic marketing
1982
Marketing Strategy and Competitive Positioning (6th Edition)
Marketing budgeting
1986
Market-led strategic change
The Management implications of new information technology
Tales from the marketplace
2000
Market-led strategic change
1991
Management information systems
Strategic customer management
2009
Management Information Systems (Management & New Information Technology Series)
October 1986
Export strategy, markets and competition
1982
Market-led strategic change
Managing marketing information
1983
Strategic marketing