Michael John Baker
No biography available.
Works (14)

Product strategy and management
1999

Macmillan dictionary of marketing & advertising
1984

Marketing strategy and management

Marketing

Marketing theory

Dictionary of marketing & advertising
1990

The marketing book

Product policy and management
1976

Marketing new industrial products
1975

The marketing book

Marketing and competitive success
1989

The marketing manual
1998

The IEBM encyclopedia of marketing
1999

Marketing in adversity