William G. Zikmund
No biography available.
Works (17)
Business research methods
Essentials of marketing research
Business Research Methods
Exploring marketing research
Customer relationship management
Exploring marketing research
Effective marketing
Effective Marketing
Basic marketing
Business
Cases in marketing research
Instructor's manual to accompany effective marketing
A Collection of outstanding cases in marketing management
Marketing
A corporate bestiary, or, How to spot the animals in your organization
Test bank to accompany exploring marketing reseach
A Collection of cases in marketing management