Don E. Schultz
No biography available.
Works (13)

Sales promotion essentials
1982

Integrated marketing communications
1993

Strategic brand communication campaigns
1999

Building customer-brand relationships

IMC, the next generation
2004

Essentials of advertising strategy
1981

Communicating Globally

Communicating Globally

Strategic advertising campaigns
1979

The Evolution Of Integrated Marketing Communications The Customerdriven Marketplace

Brand babble
2004

Zheng he ying xiao chuan bo =

Measuring Brand Communication ROI
September 23, 1997