James F. Engel

No biography available.

Works (7)

Cover of Consumer behavior

Consumer behavior

Cover of Consumer behavior

Consumer behavior

Cover of Promotional strategy

Promotional strategy

Cover of How can I get them to listen?

How can I get them to listen?

Cover of Market segmentation; concepts and applications

Market segmentation; concepts and applications

Cover of Contemporary Christian communications, its theory and practice

Contemporary Christian communications, its theory and practice

Cover of Cases in promotional strategy

Cases in promotional strategy