Glen L. Urban
No biography available.
Works (17)
Strategies for e-business success
Essentials of new product management
Advanced marketing strategy
Don't just relate-- advocate!
A strategic planning model for the management of a family planning system
SPRINTER mod I
A model for strategic planning of family planning programs
An emerging process of building models for management decision makers
A quantitative approach to new product decision making
Advertising budgeting and geographic allocation
A model for product line decisions
SPRINTER
Product interdependency in new product decisions
An on-line technique for estimating and analyzing complex models
A model for the management of a family planning system
Marketing entry strategy formulation
Market share rewards to pioneering brands