Christian Homburg

No biography available.

Works (5)

Cover of Marketing management

Marketing management

Cover of Gabler Marketing Lexikon

Gabler Marketing Lexikon

Cover of Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung

Exploratorische Ansätze der Kausalanalyse als Instrument der Marketingplanung

Cover of Sales Excellence

Management for Professionals

Sales Excellence Management for Professionals

Cover of Structure and dynamics of the German Mittelstand

Structure and dynamics of the German Mittelstand