Quantitative methods in marketing

Name: Quantitative methods in marketing
Author: Graham J Hooley, Graham J. Hooley, Michael K Hussey, Graham Hooley, Michael Hussey

by Graham J Hooley, Graham J. Hooley, Michael K Hussey, Graham Hooley, Michael Hussey · 1999

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MarketingMathematical modelsSales & marketingMathematicsBusiness MathematicsMarketing ResearchBusiness & EconomicsBusiness/EconomicsScience/MathematicsAppliedMarketing - GeneralBusiness & Economics / Marketing / General