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Seeing What's Next

Using Theories of Innovation to Predict Industry Change

by Clayton M. Christensen

Cover of Seeing What's Next
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When an innovation is launched, it can change an entire industry and the firms operating therein in a potentially disruptive way. This book argues that it is possible to predict which companies will win and which will lose in a specific situation, and provides a practical framework for doing so.

ForecastingTechnological innovationsBusiness planningBusiness forecastingDisruptive technologiesMoore's lawCreative ability in businessTechnische vernieuwingVeranderingsprocessenStrategische planningTechnological innovations--forecastingHd30.28 .c54 2004