Customer Mania! It's Never Too Late to Build a Customer-Focused Company
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Uses the success of the world's largest restaurant chain to explain how a company of any size can develop a unified, people first, customer-oriented approach to doing business.
AdministraciónServicio al clienteCustomer servicesManagementCustomer relationsOrganizational behaviorLeadershipBusiness, handbooks, manuals, etc.Case studiesYum! Brands (Firm)