Skip to content
Vinony

Manage for Profit, Not for Market Share

A Guide to Greater Profits in Highly Contested Markets

by Hermann Simon

Cover of Manage for Profit, Not for Market Share
Popularity 1

"In Manage for Profit, Not for Market Share, the authors contend that companies can extract a profit potential of 1 to 3 percent of annual revenue by adopting a radically different approach. The key? Reconfigure the marketing mix to sell existing products and services in counter-intuitive ways."--Jacket.

ProfitCase studiesIndustrial managementIndustrial management, case studiesProfit--case studiesIndustrial management--case studiesHb601 .s56 2006658.15/5