eMarketing eXcellence
by Dave Chaffey
Built around the CIM e-Marketing Award, this book addresses an important area of marketing. The core of the book is an established but flexible marketing model that makes sense of the issues that online and interactive techniques can create.
Internet marketingMarketingDistributionBUSINESS & ECONOMICSGeneralElectronic commerceBusiness enterprises, computer network resourcesBusiness, data processing