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The New communications landscape

by Georgette Wang, Anura Goonasekera, Servaes, Jan

Cover of The New communications landscape

This study explores the theories of media globalization with emphasis on the areas of cultural and local television markets. The book focuses on the industry, content and strategy, audience, policy and future research.

Television broadcastingSocial aspectsTélévisionSOCIAL SCIENCEAspect socialMassamediaMass mediaMedia StudiesInternationalisatieTelevision broadcasting, social aspects