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Think, play, do

by Mark Dodgson, David Gann, Ammon Salter

Cover of Think, play, do

Demonstrating how the innovation process is changing profoundly, this text outlines the new ideas and thinking which can make the process faster, better and cheaper.

Creative ability in businessTechnological innovationsIndustrial ResearchInformation technologyIndustrial managementBUSINESS & ECONOMICSStructural AdjustmentVernieuwingInformatiemanagementOrganisatieontwikkelingTechnologyDiffusion of Innovation