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The service-dominant logic of marketing

by Robert F. Lusch

Cover of The service-dominant logic of marketing
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MarketingPhilosophyRelationship marketingCustomer servicesPhilosophieService à la clientèleMarketing relationnelBUSINESS & ECONOMICSGeneralCustomer Service
The service-dominant logic of marketing by Robert F. Lusch — book · Vinony