Skip to content

Exploring techniques of analysis and evaluation in strategic management

by Veronique Ambrosini, Gerry Johnson, Kevan Scholes

Cover of Exploring techniques of analysis and evaluation in strategic management

These articles, which are practical rather than discursive, each deal with an individual tool or technique that is useful for effective strategic management. They are fully cross referenced to the 4th edition of the textbook Exploring Corporate Strategy.

Business planningStrategic planningStrategisches ManagementStrategisch managementAufsatzsammlung