Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

Name: Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Author: Upendra Singh Panwar, Upendra Singh Panwar, Raj Kumar, Nilanjan Ray

by Upendra Singh Panwar, Upendra Singh Panwar, Raj Kumar, Nilanjan Ray

Cover of Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

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Service industriesManagementConsumer behaviorTechnological innovationsServices (Industrie)GestionInnovationsConsommateursComportementBUSINESS & ECONOMICS / Industrial ManagementBUSINESS & ECONOMICS / ManagementBUSINESS & ECONOMICS / Management Science