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CRM in a week

by Naomi Langford-Wood, Brian Salter

Cover of CRM in a week
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CRM (Customer Relationship Management) is about attracting and maintaining lasting customers so that they return time and again to use your service and/or buy your product. This book takes the reader through the logical steps necessary to integrate CRM fully into company strategy at all levels.

Customer relationsRelationship marketingCustomer relations, management
CRM in a week by Naomi Langford-Wood, Brian Salter — book · Vinony