Red Ocean Traps (Harvard Business Review Classics)

Name: Red Ocean Traps (Harvard Business Review Classics)
Author: W. Chan Kim, Renée Mauborgne

Cover of Red Ocean Traps (Harvard Business Review Classics)

Popularity 2

1 online resource (50 pages)

Strategic planningLeadershipMarketing -- Decision makingCompetitionBUSINESS & ECONOMICS -- Industrial ManagementBUSINESS & ECONOMICS -- ManagementBUSINESS & ECONOMICS -- Management ScienceBUSINESS & ECONOMICS -- Organizational Behavior