Political Brain
by Drew Westen · August 1, 2007

Popularity 12
A clinical psychologist and political strategist looks at how voters respond emotionally, not rationally, to presidential candidates and offers examples of politicians who create an emotional bond with voters that helps them ignore facts that contradict their preference.
Political psychologyPolitics and governmentVotingPsychological aspects of VotingPolitical aspects of EmotionsPresidentsPolitical campaignsPsychological aspects of Political campaignsEmotionsPlatformsElectionPsychological aspects