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Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing)

by Arch G. Woodside · September 4, 2003

Cover of Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing)

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MarketingManagementOrganizational effectivenessCustomer relationsTotal quality management
Evaluating Marketing Actions and Outcomes, Volume 12 (Advances in Business Marketing and Purchasing) by Arch G. Woodside — book · Vinony