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Inside the Tornado

by Geoffrey A. Moore · 1995

Cover of Inside the Tornado
Popularity 7

Inside the Tornado is the bestselling guide to the high-stakes world of high tech. Extending his investigation (in Crossing the Chasm) of the life cycle of new technology-based products, Geoffrey A. Moore provides useful guidelines for moving products beyond early adopters and into the lucrative mainstream market.

MarketingHigh technology industriesBusinessNonfictionIndustries technologies de pointeTechnologie de pointeHigh technologyMicroelectronics industry, california, santa clara valley (santa clara county)