Exploring direct and relationship marketing

Name: Exploring direct and relationship marketing
Author: Martin Evans, Martin Evans, Lisa O'Malley, Maurice Patterson

by Martin Evans, Martin Evans, Lisa O'Malley, Maurice Patterson · 2004

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Direct marketingAdvertisingCustomer servicesMarketing - GeneralBusiness / Economics / FinanceBusiness & EconomicsBusiness/EconomicsBusiness & Economics / Marketing / GeneralConsumer Behavior - General