Culture of YouTube

fictional meme

thumb|upright=1.2|alt=Video screenshot with the title "Rick Astley - Never Gonna Give You Up". It shows the singer dancing, wearing a trenchcoat over a turtleneck.|A screenshot of the music video to the song on [[YouTube, taken in 2009]]

thumb|Kizuna AI was the first VTuber to achieve breakout popularity.A or is an online entertainer who uses a virtual avatar generated using computer graphics. Real-time motion capture software or technology are often—but not always—used to capture movement. The digital trend originated in Japan in the mid-2010s, and has become an international online phenomenon in the 2020s. A majority of VTubers are English- and Japanese-speaking YouTubers or live streamers who use avatar designs. By 2020, there were more than 10,000 active VTubers. Although the term is an allusion to the video platform YouTu

A mukbang ( , ; ; ; ) is an online broadcast in which a host consumes food (from popular fast-food restaurants or home-prepared dishes) while interacting with the audience or providing commentary. The genre became popular in South Korea in the early 2010s, and has become a global trend since the mid-2010s. Varieties of foods ranging from pizza to noodles are consumed in front of a camera. The purpose of mukbang is also sometimes educational, introducing viewers to regional specialties or gourmet spots.

Internet meme

commenting walkthrough of a video game

video genre consisting of edited pre-existing media

Internet hoax

modified YouTube version for Android

flipping a bottle with the intent of having it land right side up

Internet challenge

BookTube is a subcommunity on YouTube that focuses on books and literature. The BookTube community has, to date, reached hundreds of thousands of viewers worldwide. While the majority of BookTubers focus on Young Adult literature, many address other genres. BookTube videos also generally follow a set of formats, often drawing upon the wider "bookish" culture and lexicon. There is a distinct set of recognizable faces within BookTube as well as some content created by the publishing community. BookTube is often used to advertise new publications and is cited as a source of growth for the publish

genre of web video

Internet meme