Dream pop

music genre

4AD is a British record label owned by Beggars Group. It was founded in London under the name Axis Records by Ivo Watts-Russell and Peter Kent in November 1979 as an imprint of Beggars Banquet Records. The name was changed to 4AD in early 1980, shortly after the release of the label's first four singles. Later that year, Watts-Russell and Kent purchased the label from Beggars Banquet to become an independent record label, and Kent sold his share to Watts-Russell a year later.