Hindi literary movements

thumb|180px|right|The first issue of Matwālā|Matvala, a notable magazine that played a significant role in the development of Chāyāvād. Chhayavad (ISO: ) refers to the era of mystical-romanticism in Hindi literature, particularly poetry, spanning approximately from mid-1910s to early-1940s. It emerged as a reaction to the didacticism of its previous poetic movement - the Dwivedi era - as well as the courtly traditions of poetry.