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Promotion and marketing communications

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Internet
newspaper
thumb|Front page of the newspaper The New York Times on [[Armistice Day, 1918]]
radio
thumb|An antenna farm hosting various [[radio antennas on Sandia Peak near Albuquerque, New Mexico, United States]]
mass media
media technologies that are intended to reach a large audience by mass communication
advertising
thumb|upright=1.35|1948 print advertisement for Rinso laundry soap
magazine
thumb|right|upright|''Harper's Monthly'', a literary and political force in the late 19th century A magazine is a periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. They are categorised by their frequency of publication (i.e., as weeklies, monthlies, quarterlies, etc.), their target audiences (e.g., women's and trade magazines), their subjects of focus (e.g., popular
marketing
thumb|Steve Jobs's marketing skills have been credited for reviving [[Apple Inc. and turning it into one of the most valuable brands.]]
movie theater
venue, usually a building, for viewing films
search engine optimization
practice and strategies of increasing online visibility in search engine results pages
exhibition
An exhibition, in the most general sense, is an organized presentation and display of a selection of items. In practice, exhibitions usually occur within a cultural or educational setting such as a museum, art gallery, park, library, exhibition hall, or World's fairs. Exhibitions can include many things such as art in both major museums and smaller galleries, interpretive exhibitions, natural history museums and history museums, and also varieties such as more commercially focused exhibitions and trade fairs. They can also foster community engagement, dialogue, and education, providing visitor
streaming media
continuous multimedia operated and presented to users by a provider
white paper
authoritative report that provides information about a specific issue
kiosk
thumb|170px|Late Art Nouveau kiosk (1923) in [[Las Palmas de Gran Canaria]] thumb|170px|Trajan's Kiosk from 1st century BC on Agilika island, Egypt The German Fountain at the Hippodrome of Istanbul|thumb|170px thumb|Fortín's Kiosk, México
digital marketing
marketing of products or services using digital technologies or digital tools
new media
forms of media native to computers, computational, relying on computers for redistribution; e.g. telephones, computers, virtual worlds, website games, human-computer interface, computer animation, interactive computer installations
social media marketing
use of social media platforms and websites to promote a product or service
television advertisement
paid, usually commercial, segment in television
brochure
thumb|"Pastures for Habersham County" brochures by S.C. Gunnels, the county agent.
product placement
marketing technique where references to specific brands or products are incorporated, inline, into another work
internet marketing
marketing based on the use of online assets
merchandising
thumb|A coffee mug is a classical merchandising article employed by a broad range of entities from very small businesses up to multinational companies like [[IBM, and is also frequently used by musical groups.]] Merchandising is the practice of contributing to the sale of products ("merch" colloquially) to a retail consumer by displaying for-sale products in ways that entice customers to purchase more items or products.
viral marketing
marketing strategy that uses existing social networks to promote a product
guerrilla marketing
advertising strategy with a surprise and/or unconventional interactions
content marketing
a type of digital marketing based on online content (text, video, audio and images) typically published on digital platforms and social media platforms.
advertising slogan
short phrases used in advertising campaigns
direct marketing
model of communicating discounts and other sales offers to pre-selected customers
promotion
specific effort to promote a product or service
audience measurement
measurement of amount of people in an audience
corporate identity
overall image of a corporation, firm or business in the minds of diverse publics, such as customers, investors and employees
marketing communications
marketing channels and tools used together
influencer marketing
type of social media marketing
ad blocker
software that can remove or alter advertising content from a web page, website, or a mobile app
AIDA marketing
acronym that stands for Attention or Awareness, Interest, Desire and Action
eye tracking
measuring the point of gaze or motion of an eye relative to the head
@world_record_egg
viral photo of an egg posted on Instagram
sportswashing
thumb|President Vladimir Putin holding the [[FIFA World Cup Trophy at a pre-tournament ceremony for the 2018 FIFA World Cup hosted in Russia]] Sportswashing is a term used to describe the practice of governments, individuals, corporations, or other groups using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing or sponsoring sporting teams, or participating in a sport.
unique selling proposition
individual claim that differentiates a product or service
targeted advertising
type of advertising
target audience
intended or ideal recipient of a message or artistic expression
advertising campaign
series of advertisements centered around a particular theme or character
interactive kiosk
computer terminal that provides access to information, communication, commerce etc.
panel discussion
group of people gathered to discuss a topic in front of an audience
word of mouth
passing of information from person to person using oral communication
email spam
unsolicited electronic advertising by e-mail
Behance
Behance, stylized as Bēhance, is a creative networking site. Owned by Adobe, its main focus is to showcase and discover creative work.
publicity
In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.
promotional recording
audio or video recording distributed for free, for promotional purposes
interactive media
digital media which make use of moving images, animations, videos and audio
native advertising
type of advertising, that matches the form and function of the platform upon which it appears
word-of-mouth marketing
differs from naturally occurring word of mouth, in that it is actively influenced or encouraged by organizations
permission marketing
marketing technique that advertises goods and services when advance consent is given
promotional model
model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential consumers
in-game advertising
the use of computer and video games as a medium in which to deliver advertising
mobile advertising
form of advertising via mobile (wireless) phones
media planning
selecting optimal media platforms for a marketing campaign
Osborne effect
the unintended consequences of a company pre-announcement made either unaware of the risks involved or when the timing is misjudged, which ends up having a negative impact on the sales of the current product
growth hacking
marketing technique using social networks and data-driven experimentation to grow a business
propaganda techniques
methods of mind manipulation, often based on logical fallacies
ambush marketing
type of marketing strategy
elaboration likelihood model
psychological dual process theory describing the change of attitudes