Publicity

In marketing, publicity is the public visibility or awareness for any product, service, person or organization. It may also refer to the movement of information from its source to the general public, often (but not always) via the media. The subjects of publicity include people of public recognition, goods and services, organizations, and works of art or entertainment.

planned event to gain the attention of the mass media in order to spread one's message

return of a person of public interest (artist, politician) after a long-term hiatus

photograph taken on or off the set of a movie or television program during production