hit up

Wiktionary

The act of taking a pass from the dummy half and running straight into the opposition's defensive line without looking to pass.

To visit with or contact someone, especially with a definite purpose.
“Why not hit him up for some assistance on the rebuilding project?”
To eat or drink; to buy a round of drinks.
“Jerry will hit up a round for us all.”
To embark on or devote oneself to (an activity); to perform or do (something).
“I hit up the computer to find the answer.”
To take (an intoxicating drug).
“He hit up with the heroin Jake brought him.”
To request or demand; to confront verbally.
“He hit me up for twenty bucks.”