Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

Name: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Author: W. Chan Kim, Renée Mauborgne

by W. Chan Kim, Renée Mauborgne

Cover of Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant

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"Presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans."Book jacket

Market segmentationNew productsStrategisches ManagementMarknadsanalysMarknadsföringFöretagsledningHf5415.153 .k53 2015658.8/02