Marketing for public and nonprofit managers

Name: Marketing for public and nonprofit managers
Author: Christopher H. Lovelock

by Christopher H. Lovelock · 1984

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MarketingNonprofit organizationsGovernment business enterprisesAssociations sans but lucratifAnthropologyHistorySoziomarketingOffentliches UnternehmenCommercialisationInformation d'EtatGovernment publicity