Christopher H. Lovelock
No biography available.
Works (16)

Services marketing
October 1983

Essentials of Services Marketing

Principles of service marketing and management
1999

Services marketing

Services Marketing

Product plus
1994

Marketing public transportation

Marketing for public and nonprofit managers
1984

Fu wu ying xiao

Marketing challenges

Mercadotecnia de Servicios
April 1997

European Casebook on Implementing Service Strategies (European casebook series in management)

Marketing challenges

Public and nonprofit marketing--cases and readings
1984

Problems in marketing

Services Marketing (European Perspectives)