Principles of service marketing and management

Name: Principles of service marketing and management
Author: Christopher H. Lovelock

by Christopher H. Lovelock · 1999

Cover of Principles of service marketing and management

Popularity 10

No description available.

Service industriesMarketingManagementDienstleistungCommerciele dienstverleningService industries, managementConsumer industries - general & miscellaneousIndustry profiles - general & miscellaneousMarketing services