Activia
Sign in to saveActivia is a brand of yogurt owned by Groupe Danone (Dannon in the United States) and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food, designed to improve digestive health.
Key facts
- Brand.name
- Activia
- Brand.logo
- Activia logo.png
- Brand.logo_size
- 200
- Brand.image_size
- 150
- Brand.caption
- A Russian Activia bottle
- Brand.producttype
- Dairy
- Brand.currentowner
- Danone
- Brand.country
- France
via Wikipedia infobox
Official website
Activia Yogurts | Activia (US)
Our iconic Activia Probiotic Low Fat Yogurt is crafted to be the deliciously creamy way to enjoy decades of probiotics research. Every bite or sip is packed with science and satisfaction.
activia.us.com →As probiotic yogurt pioneers, we’ve spent 20 years leading gut health science—crafting delicious, probiotic yogurts to support digestive well-being. Activia exists to help more people support their gut health and overall well-being with scientifically-backed probiotic yogurt. Activia exists to help more people support their gut health and overall well-being with scientifically-backed probiotic yogurt. Bifidobacterium strain patented and added by Danone USA Public Benefit Corporation to global culture database under the name B. lactis CNCM I-2494
Read more on their site →Excerpt from the official site · 18,381 chars · not written by Vinony
Wikidata facts
- Official website
- www.activia.us.com
- Motto
- Activia, bringt Ihre Verdauung wieder in Schwung!
Show 2 more facts
- inception
- 1987-01-01
- Commons category
- Activia
Sources (2)
via Wikidata · CC0
~14 min read
Article
21 sectionsContents
- Introductions into new countries
- Products in 2013
- America
- United States
- Canada
- Brazil
- Europe
- United Kingdom and Ireland
- Africa
- Australia
- Market
- The probiotics market
- Communication
- Debates surrounding health claims on probiotic foods
- The EU health claims law
- Controversies in the United States
- Litigation in 2010
- Class action in 2008–2009
- Litigation in Canada in 2009
- References
- External links
Activia is a brand of yogurt owned by Groupe Danone (Dannon in the United States) and introduced in France in 1987. As of 2013, Activia is present in more than 70 countries and on 5 continents. Activia is classified as a functional food, designed to improve digestive health.
In the 1980s, Danone researchers took interest in bifidobacteria. They developed a specific strain that can survive in the acidic medium of yogurt. In addition to traditional yogurt bacteria, they decided to add a probiotic strain. Activia products thus contain Bifidobacterium animalis DN 173,010, a proprietary strain of Bifidobacterium, a probiotic which is marketed by Dannon under the trade names Bifidus Regularis, Bifidus Actiregularis, Bifidus Digestivum and Bifidobacterium Lactis. Danone launched Activia in France in 1987 under the "Bio" brand name. The claims of health benefits have led to lawsuits in the European Union, Canada, and the United States, all of which have resulted in Danone having to modify their advertisement and pay compensations to customers.