Asch conformity experiments

study of if and how individuals yielded to or defied a majority group

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In psychology, the Asch conformity experiments were a series of studies testing the Asch paradigm, directed by Solomon Asch, studying if and how individuals yielded to or defied a majority group and the effect of such influences on beliefs and opinions.

Developed in the 1950s, the methodology remains in use by many researchers. Uses include the study of the conformity effects of task importance, age, sex, and culture.