Banania

Le stockage ou l’accès technique est strictement nécessaire dans la finalité d’intérêt légitime de permettre l’utilisation d’un service spécifique explicitement demandé par l’abonné ou l’utilisateur, ou dans le seul but d’effectuer la transmission d’une communication sur un réseau de communications électroniques. L’accès ou le stockage technique est nécessaire dans la finalité d’intérêt légitime de stocker des préférences qui ne sont pas demandées par l’abonné ou l’internaute. Le stockage ou l’accès technique qui est utilisé exclusivement à des fins statistiques. Le stockage ou l’accès technique qui est utilisé exclusivement dans des finalités statistiques anonymes. En l’absence d’une assignation à comparaître, d’une conformité volontaire de la part de votre fournisseur d’accès à internet ou d’enregistrements supplémentaires provenant d’une tierce partie, les informations stockées ou extraites à cette seule fin ne peuvent généralement pas être utilisées pour vous identifier. L’accès ou le stockage technique est nécessaire pour créer des profils d’internautes afin d’envoyer des publicités, ou pour suivre l’utilisateur sur un site web ou sur plusieurs sites web ayant des finalités marketing similaires. On his return to Paris, Pierre-François Lardet decided to reproduce this recipe for commercial purposes, and founded the Banania company. In collaboration with a pharmacist friend, he determined the exact proportion of banana flour, cereal grains, cocoa and sugar to mix together for a unique and inimitable taste. From the beginning, the nutritional and energy values of this new drink were emphasized: “intensive super-nutrition” “vitality,” “energy,” “health” and “strength ” for the whole family. With the outbreak of the 1st World War, Banania became the comfort drink of wartime France. He then asked his friend and former colleague Andreis to draw him one of those Senegalese riflemen to use as the symbol of the BANANIA brand. Pierre Lardet joined forces with hotel operator Albert Viallat , who came to replace him as head of the company in 1924. In 1927 , Viallat welcomed his nephew Albert Lespinasse into the business. At that time, the Seventh Olympic Games held at Colombes were encouraging the growing popularity of several sports: boxing, hockey, rugby, tennis, all illustrated in Banania promotions. BANANIA took part in the Paris Colonial Exhibition , with huge success. Designer Sepo rejuvenated the figure of the Senegalese rifleman, who now became the brand’s unique and exclusive symbol. Albert Lespinasse took over from his uncle as the head of the company. The creation of a new design for advertising posters and packaging was directed by Jacques BAZAINE. It was a hit: the brand received the Oscar for Advertising in 1960 , and the Advertising Grand Prix in 1965. The same year, the brand launched “ Tchocolat ,” the first high-end chocolate powder intended for adult enjoyment at tea time. At the end of the year, all of the companies within the Midial group (Banania, Benco, Yabon desserts and cereals) were sold to the Corn Products Corporation. The Roux-Séguéla-Cayzac & Goudard agency’s Banania advertising campaign depicted historical figures and movie heroes. Since 2011 , the company has once again been producing television advertising for the BANANIA brand. Banania launched its palm-oil free spread product , composed of 25% Banania chocolate powder and natural banana flakes for a crunchy touch! Launch of Banania Intense Flavor , with 32% cocoa, a gourmet product for the whole family. Step back into the past: download some of the brand’s old advertisements!