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EntityQ571438· pop 13· linked from 267 articles

Also known as Batten, Barton, Durstine & Osborn

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group.

Key facts

Company.name
BBDO Worldwide
Company.logo
BBDO.svg
Company.logo_size
200px
Company.type
Subsidiary
Company.location_city
New York City
Company.location_country
United States
Company.locations
289 offices in 81 countries
Company.founders
George BattenWilliam H. JohnsBruce BartonRoy S. DurstineAlex Osborn
Company.area_served
Worldwide
Company.industry
Advertising, marketing
Company.num_employees
15,000
Company.parent
Omnicom Group

via Wikipedia infobox

Wikidata facts

Official website
www.bbdo.com
Show 1 more fact
inception
1891-00-00
Sources (3)

via Wikidata · CC0

~16 min read

Article

6 sections
Contents
  • Origins
  • History
  • In popular culture
  • References
  • Further reading
  • External links

BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group.

BBDO was named "Network of the Year" in 2005 by trade publications Adweek, Advertising Age and Campaign. In 2006, then-mayor of New York Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City. BBDO was named "Network of the Year" by The Gunn Report for thirteen consecutive years beginning in 2006, and it has won "Network of the Year" seven times since 2007 at the Cannes Lions International Festival of Creativity. It was named "Global Network of the Year" by Adweek in 2011 and 2014.

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