boo.com
Sign in to saveBoo.com was a short-lived British e-commerce business, founded in 1998 by Swedes Ernst Malmsten, Kajsa Leander and Patrik Hedelin, who were regarded as sophisticated Internet entrepreneurs in Europe by the investors because they had created an online bookstore named Bokus.com, the third largest book e-retailer (in 1997), before founding boo.com.
Wikidata facts
- Official website
- www.boo.com
Show 2 more facts
- dissolved, abolished or demolished date
- 2000-00-00
- inception
- 1998-01-01
Sources (2)
via Wikidata · CC0
~9 min read
Article
13 sectionsContents
- Marketing plan
- Company vision
- Brand name
- Strategy
- Reasons for failure
- Timing
- Problems with users experience
- Excessive expenditure on marketing
- Burn rate
- Aftermath
- Current state of the domain
- References
- External links
Boo.com was a short-lived British e-commerce business, founded in 1998 by Swedes Ernst Malmsten, Kajsa Leander and Patrik Hedelin, who were regarded as sophisticated Internet entrepreneurs in Europe by the investors because they had created an online bookstore named Bokus.com, the third largest book e-retailer (in 1997), before founding boo.com.
The company had its headquarters along Carnaby Street in London and initially had 40 employees. In October 1999, it had eight offices and 400 employees in Amsterdam, Munich, New York City, Paris, and Stockholm.