Bozoma Saint John

Quotes

• “Your greatest counsel is your voice within. Some people say it’s your spirit talking, or your gut, or your intuition. Whatever you call that murmuring, it can quiet everyone around you and allow you to tap into your truth.””
• ““There’s nothing more bad*** than being who you are … I am a force of nature in fierce stilettos.””
• “Nobody knew what we were doing. Everybody’s making it up. It’s not called ‘innovation’: that’s the fancy word for ‘making s—up.’”
• “Part of innovation is ‘fake it until you make it’. Keep trying things, but it’s not just random thing. I got receipts. I really do know what I am doing … it was partly taking things that I know, and then applying it to things that I didn’t know, and creating something new, some new magic. And having faith that this new recipe was gonna work. And not being afraid that there were some dips. That you can continue iterating on the idea.”
• “The message is always try to get to the widest audience … As we know, there are ‘niche’ audiences who also need attention—I mean, it’s music, right? It’s like a universal truth.”
• “You don’t need to be black in order to feel that moment in the ad. You’re with your friends—with Phil Collins! Air Drums! We’ve all been there. You don’t need to be a black woman in order to understand that moment. And that’s the gamble, is that’s the universal truth: We’re human first.”

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Wikidata facts

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Bozoma Saint John at Essence Festival of Culture July 2025 (cropped).jpg

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