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brand

Also known as brandmark

thumb|right|alt=Photograph of the Apple Store Omotesando in Tokyo, Japan|Apple Inc. was the world's most valuable brand in 2024 according to Brand Finance. thumb|The Coca-Cola [[wordmark is a distinctive brand logo used to attract the attention of people attending a sporting event, or watching it on television.]]

AI overview

A brand is a distinctive name, logo, or identity that companies use to identify their products and services—like Apple's design or Coca-Cola's wordmark. Brands matter because they help attract people's attention and distinguish one company's offerings from another's, making them valuable assets; Apple, for example, was the world's most valuable brand in 2024.

AI-generated from the Wikipedia summary — may contain errors.

Wikidata facts

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Commons category: Brands
equivalent class: schema.org/Brand

Sources (5)

via Wikidata · CC0

~75 min read

Article

52 sections

Contents

Etymology
History
Concepts
Brand names and trademarks
Corporate brand identity
Brand personality
Brand awareness
Brand recognition
Brand recall
Brand elements
Brand communication
Global brand variables
Brand name
Types of brand names
Brand line
Brand identity
Brand image
Brand trust
Market Differentiation
Visual brand identity
Brand parity
Expanding role of brands
Branding strategies
Company name
Individual branding
Challenger brands
Multiproduct branding strategy
Product line extension
Subbranding
Brand extension and brand dilution
Brand collaborations
Multibranding strategy
Fighting brands
Private branding strategy
Mixed branding strategy
Attitude branding and iconic brands
"No-brand" branding
Derived brands
Social media brands
Private labels
Individual and organizational brands
Personal branding
Employer branding
Crowd sourced branding
Personalized branding
Nation branding (place branding and public diplomacy)
Destination branding
Brand protection
Doppelgänger brand image (DBI)
International Standards
See also
References

A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are studied in business, marketing, and advertising and used for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands.