burikko
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is a Japanese term for girls or women who act coy, or deliberately cute and/or innocent in a put-on way. The term was coined around 1980, likely by Japanese comedian Kuniko Yamada. Burikko style is often associated with Japanese idols of the 1980s such as Seiko Matsuda. It is associated with the Japanese notion of kawaii, meaning "cute", which has become important in modern Japanese culture. Burikko is not so much a style or state of being, but a set of tools employed to mask the self, particularly women's sexuality. This is emphasized in the common phrase burikko suru "to do burikko".
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- name in kana
- ぶりっこ
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is a Japanese term for girls or women who act coy, or deliberately cute and/or innocent in a put-on way. The term was coined around 1980, likely by Japanese comedian Kuniko Yamada. Burikko style is often associated with Japanese idols of the 1980s such as Seiko Matsuda. It is associated with the Japanese notion of kawaii, meaning "cute", which has become important in modern Japanese culture. Burikko is not so much a style or state of being, but a set of tools employed to mask the self, particularly women's sexuality. This is emphasized in the common phrase burikko suru "to do burikko".
== Characteristics == Burikko are girls or women who act coy, or deliberately cute and/or innocent in a put on way. It includes the "idea of a helpless, submissive, and cute look of a young girl". The burikko subculture is an example of adults embracing child-like behavior and speech as a form of cuteness, also seen in South Korean aegyo or Chinese sājiāo among others.