Chipwich

The Chipwich is a brand of ice cream sandwich. The Chipwich name and logo is trademarked by Crave Better Foods, LLC based in Cos Cob, Connecticut. thumb|Studio photo of Chipwich ice cream sandwich

==History== While ice cream sandwiches have been sold in New York City since the 1890s, New York lawyer Richard LaMotta created the Chipwich in 1978. He introduced it to the city in 1981 with a guerrilla marketing campaign, training sixty street cart vendors (mostly students) to sell the new product on the streets of New York, for a dollar each. Some twenty-five thousand Chipwiches were sold the first day, and within two weeks the company was selling 40,000 a day.