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co-creation

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Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content. This way, the firm will not run out of ideas regarding the design to be created and at the same time, it will further strengthen the business relationship between the firm and its customers. Another meaning is the creation of value by ordinary people, whether for a company or not.

~16 min read

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15 sections
Contents
  • Co-Creation Typology
  • Collaborating
  • Tinkering
  • Co-designing
  • Submitting
  • History of the term
  • As a way of thinking about value
  • The four building blocks of interaction
  • Advantages
  • Steps involved in Co-creation
  • Risks
  • Urban Co-creation
  • See also
  • References
  • Further reading

Co-creation, in the context of a business, refers to a product or service design process in which input from consumers plays a central role from beginning to end. Less specifically, the term is also used for any way in which a business allows consumers to submit ideas, designs or content. This way, the firm will not run out of ideas regarding the design to be created and at the same time, it will further strengthen the business relationship between the firm and its customers. Another meaning is the creation of value by ordinary people, whether for a company or not.

Urban co-creation extends the notion of co-creation beyond business to urban planning and transformation. It involves the collective creation of urban environments by residents, communities, professionals, and institutions through participatory, bottom-up processes. The concept encompasses traditional practices, grassroots actions, and innovative participatory planning methods, all aiming to transform cities in more inclusive, democratic, and sustainable ways. A recent taxonomy of urban co-creation categorizes practices according to tools, time involvement, spatial focus and purpose, enabling systematic analysis and creative development of new participatory experiences.

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