code name

A code name, codename, call sign, or cryptonym is a code word or name used, sometimes clandestinely, to refer to another name, word, project, or person. Code names are often used for military purposes, or in espionage. They may also be used in industrial counter-espionage to protect secret projects and the like from business rivals, or to give names to projects whose marketing name has not yet been determined. Another reason for the use of names and phrases in the military is that they transmit with a lower level of cumulative errors over a walkie-talkie or radio link than actual names.

Code names are also used for commercial products, for a variety of reasons. One of them can include that a marketing name has not yet been established during product development.