dayparting
Sign in to saveAlso known as dayparts
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most often geared toward a particular demography, and what the target audience typically engages in at that time.
~26 min read
Article
14 sectionsContents
- North America
- On radio
- On television
- Daytime
- Evening
- Overnight
- Weekends
- United Kingdom
- Australia
- Daily variations
- Timetable
- See also
- Notes
- References
In broadcast programming, dayparting is the practice of dividing the broadcast day into several parts, in which a different type of radio programming or television show appropriate for that time period is aired. Television programs are most often geared toward a particular demography, and what the target audience typically engages in at that time.
==North America== ===On radio=== Nielsen Audio (known as Arbitron until it merged with Nielsen Holdings in 2013), the leading audience measurement service in the United States, divides a weekday into five dayparts: morning drive time (6:00–10:00 a.m.), midday (10:00 a.m.–3:00 p.m.), afternoon drive (3:00–7:00 p.m.), evenings (7:00 p.m.–midnight) and overnight (midnight–6:00 a.m.).