Official website (https://www.descente.co.jp/)
Descente
Sign in to saveAlso known as DESCENTE LTD.
is a Japanese sports clothing and accessories company, first formed in 1935, when Takeo Ishimoto started the company in Osaka as Ishimoto Shoten. The company logo depicts 3 basic skiing techniques—traverse, schuss and side-slip. Descente owns a portfolio of 16 in-house, purchased and licensed brands, among them Descente, Shiseist, Arena (in primarily Japan and the East Asia), Marmot and Srixon.
Research organization · ROR
- Type
- Company
- Location
- Naniwa Ku, Japan
- Also known as
- Descente
- Status
- Active
Official website
Link to the official site · 11,698 chars · not written by Vinony
Wikidata facts
- Official name
- 株式会社デサント
- Official website
- www.descente.co.jp
- Image
- DESCENTE LTD. OSAKA OFFICE.jpg
Show 3 more facts
- Commons category
- Descente
- inception
- 1935-01-01
- social media followers
- 2525
Sources (3)
via Wikidata · CC0
~3 min read
Article
13 sectionsContents
- History
- Sponsorships
- Rowing
- Speed-skating
- Skiing
- Bobsled, Skeleton & Luge
- Cycling
- Baseball
- Motorcycle racing
- Triathlon
- References
- External links
- {{No more links}} ====
is a Japanese sports clothing and accessories company, first formed in 1935, when Takeo Ishimoto started the company in Osaka as Ishimoto Shoten. The company logo depicts 3 basic skiing techniques—traverse, schuss and side-slip. Descente owns a portfolio of 16 in-house, purchased and licensed brands, among them Descente, Shiseist, Arena (in primarily Japan and the East Asia), Marmot and Srixon.
== History == The forerunner of the company, a men's retail store called Ishimoto Shoten, was founded in 1935. It started developing skiwear in 1954, and registered the Descente trademark in 1961. The "Demopants" ski pants style was launched in 1974, followed in 1979 by the "Magic Suit". A wearable heating system called the "Mobile Thermo" jacket was introduced in 1998.