DoubleClick
Sign in to saveDoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART (Dynamic Advertising, Reporting, and Targeting), which was intended to increase the purchasing efficiency of adver
Key facts
- Company.products
- DART family includes DFP (for Publishers), DFA (for Advertisers), DS (DART Search), Motif (Rich Media), DE (Enterprise), Sales Manager (Publisher), Media Visor (Advertisers), Adapt (Publishers), Doubleclick Advertising Exchange (Both Publishers & Advertisers)
- Company.defunct
- March 11, 2008
- Company.fate
- Acquired by Google
- Company.name
- DoubleClick Inc.
- Company.logo
- File:Logo of DoubleClick Inc. (2005).svg
- Company.foundation
- New York City
- Company.location
- New York City, U.S.
- Company.industry
- Online advertising
via Wikipedia infobox
Wikidata facts
- Instance of
- subsidiary company
- Country
- United States
- Headquarters
- New York City
- Owned by
- Parent organization
- Industry
- internet marketing
- Legal form
- privately held company
- Official website
- www.doubleclickbygoogle.com
Show 4 more facts
- inception
- 1996-00-00
- location of formation
- New York City
- replaced by
- Google Marketing Platform
- Commons category
- DoubleClick
Sources (3)
via Wikidata · CC0
~11 min read
Encyclopedic overview
5 sectionsContents
- History
- Acquisition by Google
- See also
- References
- External links
[](https://www.google.com/about/ "Google")
[Marketing Platform](https://www.google.com/about/)
Excerpted from Wikipedia’s “DoubleClick” article, available under the CC BY-SA 4.0 licence.