Edsel

Key facts

Company.name: Edsel
Company.logo: EdsellogoE.svg
Company.logo_size: 150
Company.type: Division
Company.industry: Automotive
Company.fate: Dissolved after the "Edsel" model was discontinued
Company.founder: Ford Motor Company
Company.location: Allen Park, Michigan, U.S.
Company.products: Automobiles
Company.parent: Ford Motor Company

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Wikidata facts

Image: 59 Edsel Villager (9129538161).jpg

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Commons category: Edsel automobiles
dissolved, abolished or demolished date: 1960-00-00
inception: 1957-00-00

Sources (7)

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~38 min read

Article

28 sections

Contents

Background (1956–1957)
Edsel name etymology
History
1958
1959
1959 changes
1960
Discontinuation
Models
Edsel sedans
Edsel station wagons
Edsel's failure
"The aim was right, but the target moved"
"The wrong car at the wrong time"
Reliability
Design controversies
Body design
Powertrain features
Company politics and the role of Robert McNamara
Epilogue
Edsels as Mercurys
Comet
Meteor
Design influence
Notes
References
Further reading
External links

Edsel is a defunct brand of automobiles that was produced by the Ford Motor Company from the 1958 to 1960 model years. The namesake of Edsel Ford, the Edsel line was developed in an effort to give Ford a fourth brand to gain additional market share from Chrysler and General Motors. Established as an expansion of the Lincoln–Mercury Division (re-christened as the Mercury–Edsel–Lincoln Division), Edsel shared a price range with Mercury and its bodies with both Mercury and Ford.

thumb|A 1959 Edsel Corsair